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Sony Australia is in better shape than their parent with the Company planning no layoffs locally after Sony globally announced 8,000 layoffs overnight.
Sony Australia is in better shape than their parent with the Company planning no layoffs locally after Sony globally announced 8,000 layoffs overnight.
Sony Australia Managing Director Carl Rose has admitted that he is currently conducting a review with a view to trimming local operational costs. Among the measures being considered is the outsourcing of logistics to DHL.
In a statement issued early this morning Rose said “At this time, Australia is faring better economically, than other parts of the world, so these specific initiatives will not necessarily take the same shape locally. That said, in times like these, the measure of a good organization is how effectively it can adapt to movements in the market”.
He added “We have already embarked on some initiatives locally to improve profitability and enhance the efficiency of our business. These include the price increases for the coming year which we announced last week and a broad strategy to move some of the fixed costs of our business to a variable cost platform”.
For example, we are currently in the process of outsourcing our logistics operation to a third party supplier, DHL. The alliance with DHL will provide Sony with greater flexibility in managing fluctuations in the demand for warehousing”.
Rose said that Sony Australia will continue to monitor and review its operation in order to meet the needs of customers and stakeholders.
