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Picture quality is the most important criteria when it comes to buying a new HD TV claims a leading research Company. They also claim that consumers can actually tell the difference in picture quality.Picture quality is the most important criteria when it comes to buying a new HD TV claims a leading research Company. They also claim that consumers can actually tell the difference in picture quality.
Research group iSuppli claim that consumers now value picture quality above almost anything else, when it comes to deciding which new TV to purchase and this applies across all income levels they said.
Price, of course, was most important for those making the least money; for those making over $100,000 it was only the third most important consideration, after brand name and picture quality.
Even more surprising is that TV size was way down the list when it came to a buying decision. For those making less than $25,000 per year, size was most important to just 5.24 percent of those surveyed. For those with annual salaries in the $75,000-100,000 range, 7.6% said screen size was the most important purchase consideration, while 34.5 percent cited picture quality.
iSuppli pointed out that picture quality is very much in the eye of the beholder and difficult to quantify. But the numbers indicate several interesting things about television purchase behaviour.
-HDTV is all about picture quality (even if it does have improved sound). And many digital HDTVs do a poor job displaying standard definition images, often creating standard-def pictures that look worse than those on old picture-tube TVs. That difference could be motivating consumers to look for a TV that creates the best possible picture.
-Consumers may not cite screen size as an important factor because they have already decided to buy a big set.
-For those families making $75,000 per year and up, the brand of the TV was the first- or second-most important factor in deciding which TV to buy. That could bode ill for third-tier manufacturers.
