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Foxtel is set to go head to head with TIVO with the pay TV operator formally announcing that their HD+ service will go live on Sunday, June 22 and that more than 15,000 subscribers have already upgraded to their new service.
To celebrate the official launch of the new service, Sunday’s World Cup Qualifier between Australia and China will be broadcast in High Definition for the first time.
The pay TV operator who could be forced to cut charges because of a free TIVO service due to be launched soon has also rolled out a new print, radio and online marketing campaign, titled “Wonders will never cease” commencing Sunday, June 22.
Foxtel who are years behind US and UK pay TV operators in delivering a HD service despite having a total monopoly is now trying to lay claim to claims that the launch of Foxtel HD+ as the next great milestone in Australian television history.
Foxtel Chief Executive and Managing Director Kim Williams said: “The launch of Foxtel HD+, and the iQ2 which powers it, is a significant event for Australian television”.
He added “We’ve already seen extremely strong take up of the new service with more than 15,000 of our subscribers upgrading to the new service since it was made available to them in the past few weeks.”
The new service includes
· five dedicated 24/7 HD channels BBC HD, Discovery HD, National Geographic Channel HD, FOX SPORTS HD and ESPN HD;
· Australian television premiere blockbuster movies available immediately when you want them through the Foxtel Box Office HD on Demand service;
· Innovative technology through the new FOXTEL iQ2 disk drive set-top-unit; and
· A lifetime warranty against manufacturing defects on the FOXTEL iQ2.
Foxtel Executive Director of Content, Product Development and Delivery, Patrick Delany said: “Foxtel HD+ is a quality product supported by an exceptional body of content partners who are providing our subscribers with world-class HD programming.”
“The initial offering of FOXTEL HD+ programming includes sport, documentaries and entertainment – a channel line-up which will expand as time progresses. Foxtel will further grow this initial offering to include packages for full HD+ coverage of the 2010 Commonwealth Games, 2010 Vancouver Winter Olympics and the 2012 London Summer Olympics.
“The wide selection of F0xtel HD+ content is accessed via the reliable functionality and intuitive interface of Foxtel’s iQ2 set-top-unit. The iQ2 combined with the new Electronic Program Guide makes time shifting TV to suit the viewer very simple.
“Recording two shows at once, pausing live TV and Series Link are just some of the great features available through the IQ. The iQ2 has all these features plus a 320GB disk drive, the ability to record two shows and watch a third show live, a broadband connection to make it “future proof”, and the capability to show crystal clear, amazingly detailed, High Definition pictures.
