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In an effort to shift kids away from gaming to playing with toys, Mattel has incorporated video cameras & LED screens into its classic Hot Wheels line of toys.The new version of Hot Wheels allows kids to record high-quality footage from the vantage of its 1:64 scale cars. The onboard camera has 12 minutes of memory at 30 fps, and can be removed for use with other playthings.
The cars also feature a built-in LCD screen embedded on the chassis with real-time playback and delete functionality for immediate playback of footage.
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Attachment accessories include straps, clips, brackets and adhesive strips to affix the camera to snowboards, helmets, skateboards, bicycle handlebars and other mobile platforms.
The cameras also feature a USB port and editing software that allows users to drag-and-drop preloaded music, scene transitions and special effects to create unique videos.
It is not known when the range will be launched in Australia.
