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smartclip ads to invade LG Smart TV’s
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LG announced today that smartclip will monetise all ad inventory on its Smart TV platform in Australia.
smartclip is Adconion Media Group’s multiscreen video and brand advertising platform.
The partnership with LG Smart TV offers advertisers “a vast range of branding possibilities, enabling brand marketers to extend their reach to new audiences with these new smart devices” the duo said in a statement.
The agreement between smartclip and LG will give advertisers access to the entire ad inventory on the TV platform, from pre-roll and banner ads to interactive formats.
The ad platform will alos be unleashed to a “host” of soon-to-be-released apps, and will be expanded to mobile and other consumer electronic devices in the future.
“By forming a partnership with smartclip, the top global platform for multi-screen brand advertising, LG has secured an entrance to the European, Russian and Australian advertising markets” said Young-jae Seo, Vice President, Service Business Division of LG Smart Business.
“Content developers and content service providers will be able to focus on top quality content provision based on this tangible profit-making business model and advertisers will also have great opportunities utilizing this effective marketing tool for global TV advertising campaigns.”
The smartclip service will also hit LG TV platform in Europe and Russia.
