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EXCLUSIVE: Australian retailers and mobile phone carriers who up until this week have only been selling the Samsung Galaxy Tab on a data plan will move to selling the device outright with several tipped to discount the device to below $750.According to Tyler McGee. the Vice President of Communications at Samsung Australia, the device has been a huge success despite it only being available on a $59 a month data plan with users having to sign up for 24 months.
“We have now got stock and retailers will be free to sell the device outright” said McGee.
A JB Hi Fi store Manager in Sydney said: “We have had a lot of demand from consumers to buy the Samsung Galaxy Tab outright. I suspect that now it’s available, we will get a lot of sales pre Xmas week”.
Two consumers that SmartHouse spoke to in the JB Hi Fi store said that they were travelling to the USA for Xmas and intended to buy the device in the USA where it sells for $499.
Despite early problems Google Android tablets will comprise 39 percent of the tablet market by 2012, nearing Apple’s 44 percent iPad share. The trend mirrors how Android handsets are catching up with the iPhone says researchers at Piper Jaffray.
Overall Apple’s iPad will command 44 percent of the total tablet market by 2012, with Android capturing 39 percent.
Apple will be the dominant vendor in 2010, selling 90 percent of the 14.5 million tablets shipped this year after launching its first tablet in April. Apple sold 4.2 million iPads in the fourth quarter, which closed Oct. 19.
Android ‘s 2010 market share will be 11 percent, Munster estimated. Worldwide sales of Samsung’s Galaxy Tab topped 1 million in December, though the Android 2.2-based, 7-inch screen tablet only launched from wireless carriers in the United States in mid-November.
This came as a surprise to Munster, who called the Tab “a weak offering, but finding surprising success.”
“We believe the Galaxy Tab has been an unexpected success considering it runs a version of Android not optimised for tablets,” Munster wrote in his Dec. 10 research note. “We believe this success is partly due to the fact that it is the only non-iPad tablet available, but also that Android will be a meaningful competitor.”
The analyst expects Android tablets to take off in 2011, when machines running the next-generation Android 3.0 operating system, code-named Honeycomb, arrive.
