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Nokia has reported it is globally launching version 2.0 of Nokia Maps within a couple of weeks, a subscription mapping service available on its handsets.
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Nokia’s mapping service, which comes from mapmaker Navteq, will put the Finnish phone giant in direct competition with companies like Google and Yahoo, which offer Internet-based mobile mapping services for mobiles, as well as GPS device makers like Garmin, TomTom, and Mio.
For its part, Nokia says it expects to sell over 35 million GPS-equipped phones this year alone.
Nokia Maps requires subscribers to first buy the maps database, and then pay a subscription fee for updates three times a year.
Although Nokia claims its strategy with its mapping service is not to take customers away from Google and Yahoo, its fanciful to assume that those using a Nokia handset would have any valid reason to use the other providers services.
