Winning Appliances won Best Brand Evolution at the inaugural Asia-Pacific Transform Awards in Hong Kong this week.
Along with the gold for Brand Evolution, the Australian retailer received silver awards for Best Implementation of Brand Development, Best Creative Strategy and Best Visual Identify from the Retail Sector, alongside major organisations such as UNSW, Fossil Group and Anchor Beer.
These awards look at which organisations are excelling in brand repositioning, brand development and brand transformation in the region – as well as comparing brand strategy in Asia versus Europe and the US.
Winning Appliances CEO, David Crane, said the awards are a huge honour: “Rebranding a 108-year old company was an incredibly challenging task, so receiving international recognition for not only the evolution of the brand, but the strategy, implementation and final visual identity is a huge win for our team.
“Companies and brands need to evolve, but for our brand it was important to grow in a way that paid tribute to our history and tradition. We wanted a new look and feel representative of both the family business and our unique approach to appliance retailing,” he said.
“Creating something that hints at both the future retail vision of the brand while evoking a personal connection with customers was key. We based our logo on the founder’s signature, to pay tribute to our heritage whilst also symbolising the personal experience we offer customers,” Crane added.
Head of marketing at Winning Appliances, Kate Thomas, said: “The competition was truly remarkable and we were humbled to be included in the shortlist for this award. To be considered best in class is an incredible honour.
“Winning Appliances is solely focused on improving the precious time our customers have at home – from everything from the customer service they receive when shopping with our business right the way through
to the incredible benefits our world-class products offer them,” she added.
