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Telstra continues to expand its media capabilities, announcing the acquisition of broadcast services provider Globecast Australia.Globecast provides broadcast services for Australia, New Zealand and the Pacific Islands, specialising in live distribution of SD and HD content.
Providing direct-to-home satellite transmission and IPTV managed services, IP streaming and encoding, global satellite monitoring and disaster recovery, Globecast has also developed live point-of-view miniature camera technology for use at sporting events through its Globecam business.
The acquisition is designed to develop deeper capabilities in media services for Telstra’s customers in the broadcasting industry.
“Our broadcasting customers increasingly require live distribution of content from a diverse range of global content providers,” commented Martijn Blanken, Telstra group managing director global sales.
“Globecast Australia has a distinctive reputation for the delivery of media services, primarily over satellite platforms. Its strong linkages between its domestic networking capabilities and international points of media connectivity fit with our strategy of providing global media networking capabilities.”
In January, Telstra launched Global Media Switch, a professional video delivery platform providing for real-time video management and distribution across the world, which followed its acquisition of video technology company Ooyala last year.
The Globecast acquisition is subject to ACCC review prior to completion.
