As exclusively tipped by ChannelNews Alcatel One Touch the third biggest mobile supplier in Australia has changed its name to simply Alcatel.
Last year Alcatel One Touch now called Alcatel, moved into third place in the local handset market (by volume), and have undertaken a significant amount of local marketing and sponsorship activities to further build awareness.
This activity will increase again in 2016 with the launch of new IDOL 4 and GoPlay ranges.
The Chinese Company that is owned by TCL, is also increasing its engagement with millennials, who management claim is uncompromising in what they expect from brands in their everyday lives.
Alcatel is set to offer new smartphone features and technology into these markets.
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Aimed at university students, young adults, young professionals and young parents, the brand’s new line-up being launched a Mobile World Congress offers an array of choices targeting these markets, including customisable covers, DJ mix software, amped-up audio systems and the innovative virtual reality experience.
. IDOL 4 series: The Alcatel flagship that augments the user experience with a Boom Key that enhances taking photos, listening to music, gaming and more.
. POP 4 series: “Designed by you, inside and out,” with vast collection of colours and styles, and optional technology upgrades.
. PIXI 4 series: Offers a comprehensive and reliable user experience at an affordable price.
. PLUS 10: The brand’s first connected 2-in-1 Windows device for unbeatable productivity on the move.
“Millennials want to have fun, but they also want those experiences to be simple, meaningful and authentic,” said Dan Dery, Chief Marketing Officer at Alcatel. “Because both quality and price are important to millennials, we feel that Alcatel – with our DNA of making innovation accessible to everyone – is uniquely in tune with their needs.”
“This change comes at the right time for us in Australia, where consumers can expect to see more Alcatel devices in market than ever before with a new and exciting brand that will be seen across a wide variety of sports and lifestyle properties we proudly sponsor, including the Your Shot DJ competition, The South Sydney Rabbitohs NRL Team and the Greater Western Sydney Giants AFL Team among others.” added Sam Skontos, Regional Managing Director, Australia and Pacific, Alcatel.
