TomTom, Garmin & NavMan Drop ‘Lifetime’ Claims

TomTom (ANZ), Navman Australia and Garmin Australasia have agreed to cease making ‘lifetime’ claims, after the ACCC deemed the marketing statements were potentially false, misleading or deceptive. Considered three of Australia’s biggest GPS manufacturers, the claims were made on packaging, point-of-sale materials, online, plus retailers’ catalogues. Examples include; ‘Lifetime TomTom Traffic’ [TomTom], ‘Free Lifetime Maps & Traffic’ [Garmin] and ‘Lifetime…