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Two days before the launch of the new 3G Apple iPhone comes news that digital cameras are being dumped by young adults in favour of mobile phones with a built in camera, a new study conducted by an online retailer has revealed.
Two days before the launch of the new 3G Apple iPhone comes news that digital cameras are being dumped by young adults in favour of mobile phones with a high pixel built in camera, a new study conducted by an online retailer has revealed.
According to TWICE Wirefly.com surveyed more than 2,000 adults who purchased a phone from their web site in May and June and found that 45.9 percent use their mobile phone camera at least once a week.
Young adults use their camera phones over the digital camera more often than older people, the survey found. A total of 63.8 percent of 18- to 30-year-old adults use their mobile phone camera at least once a week, and 26.3 percent use the camera feature daily. For consumers who are older than 30, usage falls to 40.7 percent use the camera feature weekly, and 13.2 percent use it daily, the survey found.
One in five mobile phone buyers said they use their phone as their primary camera, the company added.
Respondents cited family events and sightseeing excursions as their main reasons for taking pictures with a camera phone, but younger users tended to use the phone more for other things. A total of 58.3 percent of 18- to 30-year-old mobile phone users use a mobile phone regularly to document nightlife’ but only 29.9 percent of those over 30 did so, the survey found. In addition, one in five young adults say they’ve published camera phone pictures to a social Website or blog, or four times as many as older users, the survey found.
In other findings:
73.5 percent of 18- to 30-year-olds assign photo IDs to people in their address book, but only 47.4 percent of over-30 users do so;
96.3 percent of adult cell phone owners have a mobile phone with camera;
19 percent of adults prefer to use their mobile phone as their primary camera for all photography;
77.2 percent of photos taken remain stored in the phone, 45.4 percent are used as wallpaper, and 38.6 percent are sent to friends via MMS; and
46.4 percent of all adults and two-thirds of adults age 18-30 say they use their mobile phone to snap self-portraits.
More interesting are these statistics:
13.9 percent of adults said they have sent a “flirtatious, suggestive, or nude photo,” and the percentage rises to 28.1 percent of 18- to 30-year-olds;
20.2 percent have snapped a photo of an attractive member of the opposite sex, and 7.5 percent have photographed an unsuspecting stranger;
19.8 percent have taken a picture while pretending to do something else.
“Camera phones are taking over, and it’s being driven by young adults” said Scott Ableman, Wirefly’s senior VP of marketing. “High-quality cell phone cameras haven’t been around that long, yet nearly one in five mobile phone buyers tell us that their mobile phone is their primary camera.”
