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The success or failure of the digital radio revolution in Australia is due to be released next week.Commercial Radio Australia is currently preparing its Digital Radio Industry Report of 2011, which will be published on Monday, 21 March.
The data is expected to include figures from the official radio industry audience measurement survey company, Nielson, sales data from consumer electronics market, as well as a forecast on the uptake of digital radio equipment from PricewaterhouseCoopers.
Six months after the launch of digital radio in Australia, Commercial Radio Australia released initial figures of its take up, which showed there were 449,000 listeners per week tapping into digital radio in the five state metropolitan capitals of Sydney, Melbourne, Brisbane, Perth and Adelaide, as well as 104,000 digital radios sold.
Updated figures published on the first anniversary of digital radio in Australia on 6 August showed a total of 523,000 people listening to digital radio per week, and three times the predicted number of digital radios in the market.
Earlier this month, Federal politicians at Parliament House were introduced to digital radio in a trial that allowed them to experience 12 local stations on the DAB+ platform.
Digital radio is said to have enjoyed considerable success in all five major cities in Australia, with more than 200,000 radios being sold since its August 2009 launch, while time spent listening to a radio via a DAB+ device has outstripped listening to radio on the internet by 2 to 1.
