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Sensis and Google have agreed to provide Australians with access to Yellow business listings on Google Maps.
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Sensis CEO, Bruce Akhurst, said, “This agreement combines Sensis’ strong capabilities in advertising sales and local business content and Google’s strong capabilities in online search and mapping technology. Helping our customers grow their business is at the heart of everything we do. This agreement enables our Yellow advertisers to further extend their online presence and benefit from the significant reach of Google Maps. It’s all about helping to deliver more customers through their doors.”
General Manager of Google Australia, Karim Temsamani said, “We’re always looking for high quality content for our users. This agreement is great news for our users who now have the most comprehensive source of Australian local business information at the click of a mouse through Google Maps,” he said.
“In all sectors of the economy, the Internet is an important part of Australians’ research and buying patterns, whether they buy online or offline. Small businesses are realising the importance of extending their presence online to reach customers. Searching Google Maps is a popular way for consumers to find local businesses and services.”
Google Maps, which includes popular features such as My Maps and Street View, is available online at maps.google.com.au.
Business listings from Yellow are scheduled to be available in the first quarter of the 2009 calendar year.
