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SYDNEY – Foxtel is bringing streaming video-on-demand (SVOD) to its Foxtel Platinum service, announcing that subscribers will now receive the Presto Entertainment bundle as part of their subscription. With SVOD on a steep growth curve this year, the pressure has fallen on Foxtel to retain its share in the evolving pay-video content market.Roy Morgan Research figures released in August show
Foxtel had commanded a 95 per cent share of homes with pay or subscription TV
in January. However since the arrival of Netflix its market share had fallen to
76 percent.
Notably, Foxtel’s customer base was almost unchanged at 2.34 million, indicating
the impact of Netflix in growing the market.
Meanwhile, Roy Morgan data has shown that Netflix leads all comers in the SVOD
market, having consistently built its customer base on a monthly basis since
its local launch. – Channel News
