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The lure of free operating systems such as Android and shortly Chrome has seen several phone and tablet manufacturers invest in the Google OS offering which appears to have a silver lining for the global search Company in the form of $1 billion dollars worth of mobile advertising.
The lure of free operating systems such as Android and shortly Chrome has seen several phone and tablet manufacturers invest in the Google OS offering which appears to have a silver lining for the global search Company in the form of $1 billion dollars worth of mobile advertising.
In a new report issued by IDC the research Company claims that Google accounts for 59 percent of all mobile advertising revenue with the next-closest competitor, Apple coming in with just an 8.4 percent share of the market, worth $877 million overall.
IDC estimates that of Google’s $1 billion in mobile ad revenues, only about $150 million is coming from apps, another portion from licensing fees, and the “bulk” coming from mobile web, in the form of display and search ads.
The big money IDC claim is being made from in-app advertising, but only for the very most popular apps. An example they say is the Angry Birds gaming application which is expected to make developers Rovio $1 million per month in advertising revenues by the end of this year.
IDC believes that in 2011 the mobile advertising market in the U.S. alone may be worth $2 billion, with some five percent of online marketing budgets going into mobile, compared to three percent this year.
