ASUS Launches Into Display Market

Appointing Bluechip Infotech as a distributor for its new range of LCD displays and barebones systems, the emerging PC powerhouse Asus is set to take on the big guns in the monitor market.The distributor will be carrying two 17 inch LCD monitors from the PM17S range with up to 8ms response times and built-in speakers. The barebones systems, such as the S-Presso “digital home” model features Instant On technology that allows users to play DVDs and music without having to booth up to the operating system. The S-Presso also comes with and integrated TV-Tuner and the proprietary Asus Home Theatre applications.

“Asus Australia has gained a lot of momentum and is now at a significant stage of our ongoing expansion plans in the channel and product depth.” says Ted Chen, ASUS Australia Director. “As such we are delighted to announce Bluechip IT as our distributor for LCD Monitors and barebone PCs. Bluechip offers a unique position in terms of the focus and resources to sell these products based on their experience, complimentary brands and after-sales support for resellers”.

With the new offerings from ASUS, Bluechip plans to focus on the retail channel and system integrators looking to penetrate the slimline desktop market and multimedia systems for the digitally integrated home or small office.

“We are proud to have ASUS onboard Bluechip. ASUS’ quality line of 17″ LCD monitors and barebone PCs significantly adds value for our resellers by adding to our current product portfolio of great brands,” says Johnson Hsiung Managing Director of BlueChip IT. “We can now offer a true multimedia PC with the product flexibility and excellent service support from ASUS.”