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The new Nintendo Wii games Console could be the hottest new CE technology on sale this Xma after the Company announced that the much anticipated games console will go on sale in Australia on December 7 priced at $399.
The hot new games console which come packaged with a wireless, one-handed game control, a “Nunchuck” game controller and a disc with five games will compete head on on with Microsoft’s Xbox 360 which has sold more than 100,000 units since going on ale in Australia. Nintendo users will be able to play games designed for Nintendo’s old GameCube console, as well as download games to the console’s flash memory.
Bolstered by pre-orders and retailer feedback, Nintendo claims that it is set to pull out all the stops to supply demand in a retail environment it expects to dominate this side of Christmas.
“Wii is for both experienced and uninitiated gamers, and it will be available for the masses,” said Nintendo executive Reggie Fils-Aime.
“Because of demand, we’re urging shoppers not to get complacent. The level of demand we’re seeing goes beyond the ordinary.” “Retailers are telling us a significant fraction of customers pre-ordering Wii are non-traditional gamers – people looking for a better way to play. And that’s exactly what Wii is designed to provide,” he added.
Clearly confident of its manufacturing capabilities and supply chain, the format-holder has promised to fill retail shelves with product with a launch strategy that can be deemed more efficient that its competitors. Last year Microsoft struggled to supply retailers with enough units of the Xbox 360 leading to a shortage of hardware well into the new year.
And Sony’s launch of the PlayStation 3 scheduled for early next year in Australia has been hampered by poor manufacturing capabilities, with shipment targets already slipping overseas.
