Bernie Ticks Clicks ‘N Bricks Mix

MELBOURNE – The head of the Myer department store chain says the company can beat its online retail rivals by offering both clicks and bricks.

Myer CEO Bernie Brookes, pictured,  told the Annual Stockbrokers Conference in Melbourne that Myer’s new “omni-channel” service would let customers buy online but collect and try on items in-store, according to a Herald-Sun report

Myer and David Jones both make less than one per cent of their earnings online while their global peers – such as Macy’s, Marks and Spencer, and John Lewis – have far higher Internet sales volumes, the report says.

Brookes believes Australia’s large retailers will soon catch up.