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TORONTO – In a bid to assure the world that it’s business as usual at BlackBerry, the beleaguered Canadian smartphone maker is taking out full-page ads in newspapers around the globe.“These are no doubt challenging times for us, and
we don’t underestimate the situation, or ignore the challenges,” the
company says. “We are making the difficult changes necessary to strengthen
BlackBerry.”
BlackBerry wants to assure buyers that they can choose one of its smartphones
with confidence, knowing that the company will stick around, said chief
marketing officer Frank Boulben.
After poor sales of the new BlackBerry 10 line-up, management announced a
tentative $4.7 billion buyout agreement with Fairfax Financial to take the
company private. But that deal is in doubt and BlackBerry co-founder Mike
Lazaridis is now sniffing the wind.
