BMW Takes On Uber In US

BMW plans to offer a ride-booking service in Seattle and later in other US cities, as it takes on Uber Technologies. The ReachNow chauffeur service will allow users to book drivers after, for instance, a night out to ferry them home in a BMW car-sharing vehicle.It’s the German luxury-car maker’s first expansion
into broader mobility services with a car-sharing network of vehicles that can
be booked via an app and picked up a short walk away.

BMW will start the ReachNow service in Seattle, using the classic free-floating
car sharing technology that’s already in operation under the DriveNow banner in
European cities.