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Canon Australia is going to give away $20,000 cash plus two holiday packages in its Big Red campaign, aimed at driving customers into stores during the holiday seasoBetween 15 October and 31 January, 2009 consumers buying eligible Canon cameras or printers can enter the Canon Big Red sweepstakes draw to win one of the big three prizes.
In addition to the grand prizes, the program makes sure that everyone’s a winner, offering thousands of bonus gifts valued up to $100. To enter the sweepstakes and claim their free gift, consumers who buy qualifying Canon products go online to www.canon.com.au/bigred and follow the prompts.
“With Canon Big Red we aim to excite consumers and resellers in the crucial pre-Christmas period with a promotion that makes everyone a winner,” said Darren Ryan, Assistant General Manager, Marketing, Consumer Imaging Products Group, Canon Australia. “This is a great opportunity for our resellers to drive sales and we’ve developed our biggest ever suite of point-of-sale materials to help ensure in-store excitement this Christmas.”
Bonus gifts include camera cases, camera bags and creative printing packs with values up to $100. Canon also partnered with fashion guru Peter Morrissey to design a case for the IXUS 980 IS and IXUS 870 IS compact digital cameras. Branded with the Morrissey logo, the limited edition case goes well with flagship models in Canon’s iconic IXUS range of compact digital cameras.
