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A survey done by Hutchison 3 has revealed that consumers would rather give up workouts than cut down on mobile spending.
The survey showed that 54 percent of the respondents would ‘very likely’ to give up workouts when times get rough. The survey also showed that 38 percent are willing to give up their morning shots, while 18 percent said that they can forego going out with friends.
Food is identified as the top-ranked spending priority, with only 6 percent willing to slim down the grocery bill. In second place are mobile phones, with 13 percent reporting that they would consider curbing their mobile spending.
Indicating why we are so reluctant to relinquish our mobiles, the survey found that 71 percent believe their mobile improves the quality of their life, almost a third (31 percent) said their social life is organised entirely on their mobile, 1 in 3 (34 percent) would use their mobile to pretend to be occupied in a social situation when alone or feeling vulnerable, 35 percent are likely to use their mobile to avoid talking to someone in the street, and 1 in 5 (19 percent) are likely to use their handset to impress a member of the opposite sex.
3 Mobile’s Director of Sales, Marketing and Product, Noel Hamill said “Mobiles are seen as an essential and while Christmas-time is when we’re more cash conscious than ever, it’s also a time when we want to be in closer touch with family and friends.
“The answer is to look for the best deals to suit your needs, find offers that can make your money go further, and be smart by monitoring your spend.”
See: www.three.com.au
