EMC Moves Into Comsumer Market

EMC is set to buy well-known SMB storage vendor Iomega for some US$213 million, thereby allowing EMC to reach into the consumer and small business markets.

Iomega is best known for its consumer-based Zip and Rev storage drives and also offers storage appliances and managed security services.

As part of the deal with EMC, Iomega terminated its plans to acquire its Chinese partner company ExcelStor Great Wall Technology. Iomega had announced plans to acquire the fellow storage company in a bid to make itself a larger concern.