Fujitsu Enter High End LCD TV Market

Fujitsu General is set to enter the high end LCD TV Market.

Known for their high quality plasma Fujitsu General will initially launch a 37-inch LCD TV with 120 Htz screens in several markets including Australia, North America and Europe. “They are making a late entry into the fast-growing but highly competitive market”. The Nikkei business daily said on Saturday.

In Australia the Fujitsu PC division has made a botch of trying to sell a combined Fujitsu LCD TV screen and Windows based media centre with retailers discounting the product out through lack of interest, poor marketing and a failure by the Fujitsu PC division to understand the CE TV market.

Fujitsu General, which already offers plasma televisions, plans to start selling the advanced full high-definition, liquid crystal display (LCD) TV for home theatre use, the newspaper said.

The high quality Fujitsu LCD TV’s will be twice to three times as expensive as other suppliers’ 37-inch models, it said.

Fujitsu General would be facing stiff competition with larger rivals such as Toshiba, Sony and Samsung Electronics in the global LCD TV market, which DisplaySearch expects to grow 30 percent to $63 billion in 2007.

South Korea’s Samsung and Tokyo-based Sony were the world’s largest and second-largest LCD TV makers in the third quarter of 2006, according to the research firm.

Officials at Fujitsu General, an affiliate of electronics conglomerate Fujitsu Ltd., were not immediately available for comment.