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Consumers around the world regard Google and Apple as equally the most liked, trusted and respected companies, despite the recent slew of antitrust issues that have arisen with both parties.While the US Department of Justice watches over Apple as it throws money at numerous big patents and hones its eye on Google on privacy concerns, consumers have considerable trust in the companies.
A survey by the Reputation Institute saw 48,000 consumers across 15 countries have their say on the world’s most prominent companies. Google and Apple shared the top spot, making the top 10 in nine of the 15 countries.
Sony also made the top ten list in nine different countries, though it has slipped down the ladder considerably since last year.
While Sony made second place for reputation in 2010, a barrage of hacker attacks on its PlayStation Network that affected millions of its users seems to have weighed down on its public image, with the company sliding down to rank six.
Australia was one of the countries that drew back on Sony’s reputation the most, alongside countries like the US and the UK.
While Nokia was seventh last year, the smartphone builder disappeared from the global top 10 list this year – though in a select few markets like Brazil, Russia, India and China, it has topped consumer confidence.
