JB Hi Fi Closes Down Online Digital Books Operation

JB Hi Fi has moved to close their NOW eBooks operation which was initiated to sell digital books for the Kobo and other digital platforms.

As a result, Rakuten Kobo has taken over the marketing of
their eBooks in Australia with consumers now able to get access to titles via
Kobo.com.

The store which was closes down effective from September
30th failed to deliver the traffic that JB Hi Fi anticipated.

NOW eBooks will be sending customers an email with
instructions on how to easily transfer their libraries to a Kobo account.
Customers will be able to download their current books from their NOW eBooks
accounts until the store’s closing date on September 30.

NOW eBooks customers will be able to access their books on
Kobo’s E Ink eReaders and free eReading apps built for the most popular
smartphones and tablets.