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LG Electronics will be showcasing its new range of products at the first round of the 2009 Formula 1 Championship in Melbourne this weekend.
Visitors to the LG Design Centre can experience some of the company’s products from the mobile phone range, including the 8-megapixel camera phone Renoir (KC910) and the soon to be released Arena (KM900) multimedia handset, to the 2009 flat panel TV and AV ranges.
In addition, fans will have the opportunity to win a number of LG products as part of a $5,000 daily prize pool, and get a once in a lifetime experience of having their photo taken sitting in a full scale Formula 1 car with their own pit crew. These images will be available to download free from a dedicated microsite.
LG Australia’s Marketing Director, David Brand said, “We are delighted to be able to kick start LG’s Global F1 partnership here in Australia. LG is a premium and innovative brand and we feel there is a tremendous synergy with Formula 1 with its highly technical and aspirational proposition.”.
See: www.lge.com.au
