Myer Snares 3G iPhone Deal

Myer’s retail jingle may well say that ‘Myer is my store’, but as of today, Myer may well be an iPhone store as the retailer launches a loyalty program that will enable Myer One customers to pre-register for the iPhone through Vodafone.

According to the newsletter blurb from Myer, Myer One customers will “be placed in a priority queue to secure a new iPhone 3G when you present your MYER one card and connect to a Vodafone plan at Myer”.

According to a Myer spokesperson, Myer expects “the iPhone uptake to be enormous”, adding that this type of loyalty promotion is regularly done.

Although in this instance, their pre-existing relationship with both Vodafone and Apple seems to have helped this along somewhat.