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Less Australians are listening to music on mobile phones than overseas consumers. Instead Australians prefer to buy an iPod and download music illegally.
Australians are falling behind the rest of the world when it comes to how they listen to music on the go, according to a recent survey conducted by Sony Ericsson into the power of music. Only five per cent of Australians are listening to music on their mobile phones, compared with an average of 55% across the rest of the world.
According to the latest GfK research more than 50% of young Australians are also downloading music illegally to run on thir iPods.
The results of the survey show other startling findings. Twenty percent of the Australian population listen to music on MP3 players, compared to the global average of 34%, and 25% of Aussies are tuning in on their PC or laptop vs 52% of global survey respondents.
All Sony Ericsson phones have several unique features, the company says. One click starts the Walkman music player. You can easily browse, manage, choose your tracks and create play lists – just like in any other digital music player. Disc2Phone software, allows you to transfer tracks straight from a music CD to your mobile phone – drag and drop – allowing you to fill your phone with your favourite songs, no fuss.
The global research was conducted online by Luon. There were 4,603 respondents aged 18+ across 12 countries. In Australia, Newspoll conducted the survey online in May 2007 amongst 1200 adults aged 18-64 nationally.
