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It’s not built yet, nor has its multi-billion budget been approved in the Senate, but despite this, the Rudd Government has backed a $16 million dollar advertising spend for the National Broadband Network in an effort to convince voters that spending an estimated $43 billion dollars on a new fibre broadband network is a good thing.
Melbourne-based advertising agency, Clemenger, is believed to have won the NBA account after a pitch with Y&R, BMF, DDB, Singleton Ogilvy & Mather and incumbent George Patterson.
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According to The Australian newspaper a spokeswoman for Communications Minister, Stephen Conroy, has confirmed the appointment of Clemenger as the advertiser of Choice. This is the same agency that won the recent Toshiba account.
What has not been explained is how the $16 million expenditure on advertising will benefit Australians if the opposition, led by Tony Abbott, block expenditure on the proposed network in the Senate.
