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Samsung Australia has gone remarkably quiet about their Galaxy S3. There was no local press releases and despite Samsung Corporate flying in journalists from around the world, no Australian communication journalists other than a freelance was invited to attend the global launch event in London.
Journalists from the USA, Singapore, The Middle East, Canada and most of the European Countries were invited to attend the event in London, but not Australian journalists, with several writers questioning the value that Samsung globally places on the Australian market.
While Europe is tipped to launch the new Galaxy S3 on May 29th, Samsung Australia is refusing to even acknowledge that there will be a local launch for the product; however, we do know that Telstra and Optus has already started testing the product.
The new S3 is a faster, larger version of its flagship Galaxy S2 smartphone which has done remarkably well here in Australia. Richard Noble, Samsung Australia’s PR Manager, did attend the global event in London, but has not commented about the launch plans for Australia.
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The new Samsung phones comes with facial-recognition technology and a very fast processor that allows users to watch video and write messages at the same time.
Samsung aims to sell more than 200 million smartphones this year and grab 23% to 24% of the global handset market, this is up from 21.1% last year.
In the last quarter Samsung shipped 44.5 million smartphones topping Apple’s 35.1 million, according to Strategy Analytics.
What did come out of the launch of the Galaxy S3 was confirmation that Samsung plans to offer more sub-$150 smartphones and introduce a smartphone using Microsoft Windows 8 in September.
Samsung executives attending Friday’s launch said the new Galaxy S3 includes software and design modifications that won’t be subject to patent litigation: “Features that were identified in previous lawsuits aren’t in this new model. We’ve created and invented many technologies.”
A U.S. court has ordered the chief executives of the companies to hold settlement talks on May 21 and 22, which could set a precedent for other cases around the world.
