Nine and Fairfax Media’s answer to the Netflix video streaming phenomenon, Stan, has secured more than 300,000 subscribers since launching in January, Nine CEO David Gyngell has revealed.
However fewer than 200,000 are currently paying the $10 a month fee, he noted,
“Stan is running ahead of what we thought it was going to be, but then the category is,” he said yesterday. “So are we getting our share? I think we are probably keeping in touch, just. We are up against the hottest brand in the world right now in Netflix.”
Netflix doesn’t reveal its Australian customer numbers, but Roy Morgan Research estimates that by the end of July some 737,000 households had used the US service since it entered the local market in March – though many early customers were on free trials.
AAP notes that Seven and Foxtel have not published customer numbers for their Presto streaming joint venture. Nine reported a net loss of $592 million for the year to June, compared with a profit of $64 million in the previous year.
