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Teenagers over the age of 17 are playing a key role in the adoption of new CE technology a recent research report reveals.
JupiterResearch says that it has found teens ages 17 and older among the leaders in embracing new technology. In a new report, JupiterResearch found older teens are more than twice as likely to be early adopters of some key new technologies as younger teens. Despite the initial disparity, the study indicates the gap narrows significantly as technology matures.
“Adoption of technologies like cell phones or MP3 players among older teens is initially much higher in the early stages, but within a short period of time, that changes substantially, ” said Zia Daniell Wigder, Research Director at JupiterResearch. “For example, in 2004, eight percent of older teens embraced the iPod as compared to two percent of the younger teen population. Within two years, use by both 13- and 17-year-olds had increased to almost 30 percent.”
According to the study, the same trend does not apply to internet usage. During a five year period, 2002 – 2006, there was a near uniform increase in time spent online among all teens. Although older teens recorded the highest hours-per-week online, usage by most teen groups increased by approximately 20 percent regardless of age.
“Teens play a very significant role in influencing the purchasing decisions for new technology. Although older teens are consistently found to be the early adopters, the rate at which younger teens adopt the technology is not insignificant,” said David Schatsky, President of JupiterResearch. “Understanding this behavior will help marketers determine the best strategy for promoting new technology to younger consumers.”
