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Telstra has pulled its first, much-derided, tablet device from the market after a year of disappointing sales and will instead start selling Apple’s iPad 2. Telstra told the Sydney Morning Herald it had withdrawn its cheapie T-Touch Tab, which it launched a year ago amid universally lukewarm reviews.
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| Can’t touch this: T Tab ‘retires’ |
The device was manufactured by Chinese company Huawei but was branded as a Telstra device – known as white labelling.
With a price tag of $300, it was aimed at consumers who could not afford or did not want a branded tablet device.
A spokesman for Telstra said it had sold ”tens of thousands” of the T-Touch Tabs, but ”after almost a year on shelves, the T-Touch was retired from our range”.
Telstra did not sell Apple’s first iPad but will start selling the second version, with attached monthly plans, within weeks. It still plans to offer two other tablets, by Motorola and Acer. Currently the only company to offers Apple’s iPad 2 is Vodafone.
