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The General Manager of Toshiba’s Information Systems Division (ISD), has taken a swipe at Samsung’s plans to launch a new range of notebooks into the Australian market eighteen months after they quit the market because of a “lack of traction in both the retail and business markets”.
The General Manager of Toshiba’s Information Systems Division (ISD), has taken a swipe at Samsung’s plans to launch a new range of notebooks into the Australian market eighteen months after they quit the market because of a “lack of traction in both the retail and business markets”.
Speaking exclusively to Channel News Mark Whittard said “Nothing has changed since they failed last time. The market is just as competitive, margins are thinner and Samsung don’t have enough global clout in the notebook market to be taken seriously”.
He added “They will get some traction with retailers who stock other products from Samsung but what counts today is having share in both the business and enterprise markets as well as governments markets as well as getting sales via retailers into the consumer market” said Whittard.
“Globally Samsung are a small player in the notebook market however they have had some success in Europe. To compete in today’s notebook market a vendor needs global traction. This delivers economics of scale”.
Whittard said that while February and March had been “soft” sales were picking up in the retail marketplace due to the Federal Government recent economic stimulus. “The business market is still tough but the retail market is showing good growth”.
