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The 3 network is offering World Cup fans the chance to watch the all the games live on their mobiles for $8 per month.
The company is marketing the offer as a money- and sleep-saving scheme, which will reduce the number of soccer-related late nights as well as the amount of money fans will spend on beer while watching the games at the pub.
According to a 3 ‘straw poll’ of men aged 18 – 39, “More than 94% of football fans surveyed plan to drink beer during the tournament and 83% of the drinkers are planning to sink three or more beers each game – that’s 45 additional beers over the tournament at an average cost of more than $150.”
For $8 per month, 3 customers will get unlimited access to official FIFA video highlights of all matches, including those from 2002, all matches streamed live, replays, live scores, team profiles, match previews and reviews.
See: www.three.com.au
