JB Hi Fi To Take On Officeworks & Staples In B2B Market

EXCLUSIVE: JB Hi Fi is moving into the SMB and telecommunications market in an effort to capture a larger share of the Australian business market.

According to JB HI Fi CFO Richard Murray the mass retailer is in an excellent position to offer small medium business customers who have up to 50 employees a range of services including access to Telstra telecommunication products.

Earlier this week the Company appointed Tony Nikolovski as B2B Telecommunications Manager, his job according to Murray is to work with store managers across Australia in developing a business engagement program with business customers who are looking for a combination of software, hardware and telecommunication services.

“There is a big of opportunity for us to grow the office side of JB HI Fi from providing gift cards for business to delivering their telecommunication and hardware needs. As one of Telstra leading retail partners, this is a natural extension of our successful Consumer telecommunications business”.

“We have the buying power with partners to deliver value for money and in the same way that we deliver for our consumer customers we can deliver for small medium businesses in Australia”.

Murray said that in 2013 the Company will look at delivering a separate business web site that allows small medium business to engage with the mass retailers. Services such as cloud based software to IT and display hardware along with communication services and devices will be offered”.
 
Tony will work within our Commercial Division to development and implement JB’s National BSB Communications Strategy, focusing on mobility, fixed and data.

 “The appointment of Tony Nikolovski who was most recently a National Account Manager with Telstra Retail delivers for JB Hi Fi a person who is experienced in the needs of small medium business. He will be responsible for utilising JB Hi Fi resources and engaging with our partners to deliver a new service for business in Australia”.