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The man credited with transforming the Apple brand into a powerhouse has taken a swipe at technology found in the new Nokia Lumia 920 Window 8 phone which is due to be launched in Australia in November.Apple Senior Vice President Phil Schiller, who is responsible for markeing at Apple, said after the launch of the new Apple iPhone 5 that NFC technology didn’t seem to be the answer to any question being posed by consumers.
According to Schiller, Passbook–Apple’s storage utility for loyalty cards, gift cards, boarding passes, and baseball tickets–addresses the tasks customers need today.
He then went on to say that wireless induction charging, which Nokia is pushing heavily as a point of difference in their new Windows 8 smartphone, was an induction charging systems that still needs to be plugged into a power point or powered from a powered USB port, so overall user convenience may not be enhanced by the technology. “Having to create another device you have to plug into the wall is actually, for most situations, more complicated,” Schiller said.
Addressing the controversial change in dock connector, Schiller told All Things Digital that there was no way to build products as thin as the newly announced devices without changing the cord and socket. He added “this is the new connector for many years to come.” The previous connector has been in use since the third-generation iPod’s release in April 2003, and has been both a USB 2.0 and FireWire 400 sync cable in its lifetime.
