Bush Nabs iLuv Portfolio

Its all ours: Bush Australia gets full distribution rights to iLuv audio in Oz.

Bush’s new sales boss for iLuv, Denis O Sullivan.

Bush, who also distribute fledgling brand Blaupunkt and Grundig, now has exclusive distribution rights for iLuv in Australia.

Bush will now distribute everything from headphones, to cases and accessories for smartphones and tablets, including Apple’s iPhone 5 and iPad Mini, claiming the brand “will grow significantly” under its guidance.

“Within this year alone the growth of tablet use among Australians is predicted to double and smartphone penetration looks set to reach 64 percent,” said Daniel Todd, Managing Director, Bush Australia.

In light of the expanded portfolio Bush Australia appointed Dennis O’Sullivan to the role of Sales Manager, who has experience in the accessory and audio markets working with brands such as TDK, Philips and Klipsch.

O’Sullivan will focus on the expansion of iLuv in Australia, and establishing new retail partnerships, Bush confirmed.

“I’m excited to join the team at Bush Australia. iLuv is an incredibly dynamic brand with a commitment to innovative design and a speed-to-market philosophy which positions it at significant advantage.”

“Already, we are bringing iPhone 5 and iPad Mini accessories into Australia, enabling retailers to respond to consumer demand as soon as it arises,” he said.