Facebook Set To Force Adverts Onto Ad-Blocking Users

Facebook is planning to start forcing ads to appear for all users of its desktop Web site – including those with ad-blocking software installed.The company said it will
change the way advertising is loaded into its desktop Web site to make its ad
units considerably more difficult for ad blockers to detect.

“Facebook is ad-supported. Ads are a part of the Facebook experience;
they’re not a tack-on,” said Andrew “Boz” Bosworth, veep of
Facebook’s ads and business platform. Still, with the move, Facebook risks
turning off some of its 1.7 billion monthly users who prefer not to be pestered
with ads while browsing the Web.