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Retail comparison site Lasoo is set to overhaul its creative offering account, according to an AdNews report out today.
The self proclaimed “leading pre shopping website” which features catalogues and price comparisons from the likes of Dick Smith,Myer, Big W and mobile computing e-store MLN, as well as brands including Panasonic, and Officeworks, is reviewing its account, worth over $7 million, as the growth in online retail rockets.
The site generally does not allow purchases to be made on its online turf, instead it redirects browsers to the retailer’s site for purchase.
Whoever bags the lucrative deal will be responsible for the creation of mobile apps on other platforms including Androids, which are now seen as a critical ingredient to the e-commerce marketing mix.
It was among the first to launch a retail application for the Apple iPad in May last.
Sydney-based Lasoo is said to have approached five agencies, with a decision is said to be announced in the near future although mystery surrounds who the winner will be.
The company have been without an agency of record for more than a year and worked with ad agency Twenty20 in a creative capacity from launch in 2007.
The website scores 1.1 to 1.2 million visits a month and more page views than any other shopping site, according to Lasoo MD, Paul Marshall.
Retailers currently pay for the listings, although Marshall earmarked this to be changed to a performance-based operation with payments for each interaction, earlier this year.
