The Nokia brand name is tipped to be heading to the ‘knackers yard’ as Microsoft moves to replace the once famous phone name with the brand name Microsoft Mobile Oy.
The Nokia brand name is tipped to be heading to the ‘knackers yard’ as Microsoft moves to replace the once famous phone name with the brand name Microsoft Mobile Oy.
According to several reports the name will dropped from the company’s title as soon as the Microsoft takeover is rubber stamped which is tipped to be next month.
ChannelNews understands that the remaining Nokia staff will move into Microsoft offices in Australia.
A letter revealed by Nokiapoweruser, the name Nokia Corporation/Nokia Oyj (Ltd) name will be replaced by the new Redmond-owned subsidiary Microsoft Mobile Oy.
The nore claims that suppliers that their existing relationships and terms will remain intact as the business is transitioned into the Microsoft Corporation. .
It reads: “Please note that upon the close of the transaction between Microsoft and Nokia, the name of Nokia Corporation/Nokia Oyj will change to Microsoft Mobile Oy. Microsoft Mobile Oy is the legal entity name that should be used for VAT IDs and for the issuance of invoices.”
ChannelNews understands that the Nokia name will be warehoused by Microsoft for possible future use and to stop competitors getting hold of the name which is clearly linked with mobile phones.
Last October, then-Nokia CEO Stephen Elop (who is now heading up Microsoft’s devices division), hinted the Nokia brand may disappear in the future, along with the Lumia range.
“What we have to decide is what the brand will be,” he a said. “Because we have not decided what brand will be dominant for smartphones, that’s work that’s still ahead. And of course the way we’ll go through that process is to assess with consumers what they respond most positively to, what conveys the best message and the best hopes of success.”
