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Samsung has moved to improve the sound quality of their 2012 LED 7000 and 8000 Series Smart TVs by cutting a deal with US audio experts DTS.DTS has introduced a new technology that they claim can enhance viewing and help consumers become “more emotionally affected by the content they see on smart electronic products”. (Don’t start crying now.)
Senior DTS vice president Geir Skaaden unveiled the “Neo2:5,” an audio solution embedded in Samsung Electronics’ premium smart TVs that can convert any two-channel audio to 5.1 surround sound, equivalent to what movie theaters offer.
DTS claims that no other audio technology, offers a distinctive solution to boost product features and optimise the home theater experience.
He described it as “smart sound processing that automatically takes place all in the TV.”
LG Electronics has also shown interest in using this technology in their products said DTS executives.
DTS was first used in the 1993 blockbuster movie “Jurassic Park” directed by Steven Spielberg and distributed by Universal Pictures, both of which earlier invested in the audio company for the development of high-tech cinema surround sound.
More than 85 percent of Blu-ray Disc movies are in DTS high-definition sound format.
