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Samsung will not establish their own experience stores in Australia according to their former marketing director despite the Company exploring several options earlier this year following the success of their “pop up” store” which was opened right next to the Apple Store in Sydney to launch their new music service.
Samsung will not establish their own experience stores in Australia according to their former marketing director despite the Company exploring several options earlier this year following the success of their “pop up” store” for the launch of their new music service in partnership with EMI.
ChannelNews spoke to former marketing manager Lambro Skropidis shortly after he had visited a Samsung store in Korea. He said “The idea of a Samasung experience store has been evaluated. It could be an expensive operation especially in Australia. We have good retail relationships and we need to work closer with our retail partners as opposed to opening new stores” he said.
Overnight Samsung announced that they were cloing their interactive experience showroom in the Time Warner Centre in New York after a seven year run.
David Steel, strategy executive VP of Samsung Electronics North America “The Samsung Experience has played a very good role” in establishing the Samsung brand in the U.S. “Hundreds of thousands of consumers have visited in the past seven years and it has been an important contributor to Samsung’s success.”
Samsung said that one of the reasons for it being closed is the company’s subsequent market share success, “in the U.S. as a premier electronics brand.
