Sony Video Bends It Like Beckham

Sony has developed a new commercial TV screen that bends like paper. Described as ideal for retail and other businesses where video displays play a key part of their operation the technology is still under development.

Sony have developed a commercial TV screen that bends like paper allowing SMB organisations who use video displays to show full colour video on curved objects.

Sony said it has yet to decide on commercial products using the technology. “In the future, it could get wrapped around a lamppost or a person’s wrist, even worn as clothing,” said Sony spokesman Chisato Kitsukawa. “Perhaps it can be put up like wallpaper.”

Tatsuo Mori, an engineering and computer science professor at Nagoya University, said some hurdles remained, including making the display bigger, ensuring durability and cutting costs.

But he said the display’s pliancy is extremely difficult to imitate with liquid crystal displays and plasma display panels _ the two main display technologies now on the market.

“To come up with a flexible screen at that image quality is groundbreaking,” Mori said. “You can drop it, and it won’t break because it’s as thin as paper.”

The new display combines two technologies: Sony’s organic thin film transistor, which is required to make flexible displays, and organic electroluminescent display.

Other companies, including LG. Philips LCD and Seiko Epson., are also working on a different kind of “electronic paper” technology, but Sony said the organic electroluminescent display delivers better color images and is more suited for video.

Sony President Ryoji Chubachi has said a film-like display is a major technology his company is working on to boost its status as a technological powerhouse.

In a meeting with reporters more than a year ago, Chubachi boasted Sony was working on a technology for displays so thin it could be rolled up like paper. He had predicted that the world would stand up and take notice.