4Square Media has revealed two new interactive digital publications, they include Plug, a magazine aimed at the appliance and food market and a new Hi Fi magazine called Soundmag.
Plug Magazine will be distributed in January to over 1.3 million people including JB Hi Fi Home customers.
It will also appear on the Virgin Australia Entertainment system as well as made available to the SmartHouse audience.
Soundmag is set to be distributed to over 350,000 people who are customers of specialist Hi Fi dealers, it will also go live on Virgin Australia aircraft and in the music and audio sections of the JB Hi Fi web site.
The distribution model will deliver over 1.5 million qualified people claims 4Square Media.
Both publications contain video and links to buying sources.
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“We have had a lot of success with the digital version of SmartHouse Magazine with readership climbing by more than 36% during the past 12 months said David Richards CEO of 4Square Media.
We are confident that both Plug and Soundmag will be a success as we are targeting the publication at both people who are buying premium sound gear and women and cooks who are interested in a new generation of appliances.” Said 4Square Media CEO David Richards.
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“Plug will be sent to the JB Hi Fi Home EDM database, it will also be heavily promoted on the JB Hi Fi Home web site”.
You will see from the layout of both publications that we have linked lifestyle with products, we have included video’s that explain products. Today marketing is not just about advertising, it’s about information marketing and the delivery of information in a format that people engage with” said Richards.
” We have developed both systems that measure engagement as well as systems that deliver a great reading experience whether on a smartphone, tablet, TV or PC” he added.
